Brand Story

At PureLiving, our brand story is one of transformation, innovation, and unwavering commitment to creating safer and healthier indoor environments where we work, live, and play. It is a story that began with a vision and has evolved into a global force in the field of indoor environmental quality.Our journey started in 2010 when Louie Cheng, who has over 24 years of scientific consulting experience as a nuclear, biological, chemical warfare engineer with the US Army, trained with the US CDC and was formerly the Asia Strategy Director for Thomson Reuters’ Scientific Division. Experienced in serious air pollution and a strong need for clean indoor air in developing countries, Louie founded PureLiving to address this demand and embarked on a mission to make a tangible difference in people's lives with a deep sense of purpose and high military specification. PureLiving began as a consultant, providing expert advice on air and water quality, mold, asbestos, and lead exposure issues. As we witnessed the positive impact of our consultancy services, we realized that there was an opportunity to do even more. Driven by a desire to offer comprehensive solutions, we expanded our scope and became a cutting-edge developer of proven technologies for clean air.We pioneered filtration and ventilation systems, odor/chemical reduction solutions, mold remediation strategies, energy-saving solutions, virus control solutions, and SaaS real-time monitoring platforms. Our turnkey approach, encompassing assessment, design, implementation, and monitoring, ensured that our clients received holistic solutions tailored to their specific needs.Technology has always been at the core of our brand philosophy. We firmly believe that technology should be smart and easy to operate. As the first developer of indoor air monitors, we have consistently pushed the boundaries of what is possible. By leveraging the power of data and automation, we empower our clients to monitor and manage their indoor environments with ease, making them safer and healthier for all occupants.Our success in improving indoor air quality in serious countries is a testament to the replicability of our solutions. We have demonstrated time and again that our strategies can be adapted to different regions and industries, delivering measurable results and transforming indoor environments for the better.PureLiving has evolved into a sustainability platform that addresses not only indoor environmental quality but also broader sustainability imperatives. By focusing on monitoring and data, we contribute to enhancing water efficiency, reducing energy consumption, and minimizing food waste.Our brand story is one of continuous growth, driven by our unwavering commitment to delivering the best solutions for our clients. We are proud of our achievements in the Green Building industry, where we have designed and certified groundbreaking projects, setting new standards in sustainability.Looking ahead, we remain dedicated to pushing the boundaries of innovation, expanding our reach, and making a lasting impact in the field of indoor environmental quality.